Post by nadinenadine on Mar 9, 2024 21:39:05 GMT -6
A common saying goes “you learn by making mistakes”. However, we could also propose it the other way around, that is, "you learn by making mistakes". Cognitive Bias tells about our errors and plays a crucial role in the decision-making process. They represent a behavioral aspect, the subject of studies mainly in psychology and therefore also in marketing . In this article, which reveals a more introspective aspect of marketing, we tell you something more about why understanding and knowing how to make mistakes is essential. Cognitive biases: what they are and how to manage them What are Cognitive Bias? Let's start from the meaning of the term bias . Its origin is English, or rather, Provençal. Here "bias" means oblique and indicates the crooked shots that are played during the game of bowls. The practical use of bias tells of a mental inclination in which a distortion of reality is implemented.
We could translate bias into Italian as prejudice , a word which however only partially explains what it really is. Bias is an error of evaluation, of interpretation of the information available, processed by the brain in a way that does not adhere to reality. Cognitive Bias leads to distortions of objective Loan Phone Number List questions, facts and events . Why are we led to make them? To give expression to a subjective vision which however has no objective foundations.. What do they come from? Bias derives from the construction of mental maps and stereotypes : this is the place where they originate, ready to manifest themselves. They are caused by the experiences gained, elaborated in the form of concepts that the person tends to carry with him throughout his life; they do not present logical links and actual validity. We don't realize it, we do it automatically, but many times our decisions are guided by a bias, by a stereotype .
The tendency is to develop strategies that are so deeply rooted as to be innate, leading us astray but also allowing us to achieve the real satisfaction of needs. Not all biases are harmful, making mistakes doesn't always hurt. Often, in fact, we learn. In a world where we are literally overwhelmed by information, Bias allows us to implement real mental shortcuts . A heuristic approach , i.e. capable of combining strategies, techniques and creative processes in order to find solutions. Much faster than analyzing things on a logical-scientific level, a decidedly more expensive process. When something doesn't go right and results in an error in evaluation, reasoning, but also a simple inaccuracy, this is where we find ourselves faced with a cognitive bias.
We could translate bias into Italian as prejudice , a word which however only partially explains what it really is. Bias is an error of evaluation, of interpretation of the information available, processed by the brain in a way that does not adhere to reality. Cognitive Bias leads to distortions of objective Loan Phone Number List questions, facts and events . Why are we led to make them? To give expression to a subjective vision which however has no objective foundations.. What do they come from? Bias derives from the construction of mental maps and stereotypes : this is the place where they originate, ready to manifest themselves. They are caused by the experiences gained, elaborated in the form of concepts that the person tends to carry with him throughout his life; they do not present logical links and actual validity. We don't realize it, we do it automatically, but many times our decisions are guided by a bias, by a stereotype .
The tendency is to develop strategies that are so deeply rooted as to be innate, leading us astray but also allowing us to achieve the real satisfaction of needs. Not all biases are harmful, making mistakes doesn't always hurt. Often, in fact, we learn. In a world where we are literally overwhelmed by information, Bias allows us to implement real mental shortcuts . A heuristic approach , i.e. capable of combining strategies, techniques and creative processes in order to find solutions. Much faster than analyzing things on a logical-scientific level, a decidedly more expensive process. When something doesn't go right and results in an error in evaluation, reasoning, but also a simple inaccuracy, this is where we find ourselves faced with a cognitive bias.